In this course we will take the participants through the basics of direct online marketing that will enable them to strategize marketing better through emails.

What is Email Marketing?

Email marketing is the exercise of sending messages to people directly through an e-mail. Hence, it can also be said that every mail sent out to a potential contact is Email marketing.

About the course:

This course is designed to empower the participants with the knowledge of effectively dealing with the various strategies of online marketing. The course will cover areas like:

1. Techniques to improve traffic, visibility and awareness of brand or product
2. Marketing business through a virtual platform
3. How to create an e-mail list and e-mail campaigns
4. Generating a higher figure of email users
5. Tracking, observing and segregating huge influx of emails
6. Email Rules and Regulations
7. Case studies and Projects

The above areas will require in depth tutoring which the course will provide the participants with.

Objective of the course:

The Email Marketing Training course involves an immense area of topics that are organised for beginners as well as digital media professionals. After completion of the course the candidates will gather knowledge about:

1. Email Program Strategy
2. Generate revenue through online sales or through nurturing leads
3. Increase subscriptions
4. Individual Email tactics
5. Brand awareness
6. Promoting relationship building for long term business goals
7. Increase in website traffic

 The participant will get to know all these by the end of this course. Also they will be able to receive a certificate from e-Learning Line that will help them professionally to grow faster than before. 

Eligibility

Email is something that every single person has knowledge of. Email marketing does not require a professional in digital marketing or so. To acquire the course one needs to fulfil the following criteria:

1.  A Bachelor’s or a Master’s Degree
2.  Have some competency in Marketing Communications
3.  Proficiency in the English Language

 Key Features

E-learning line helps in achieving the expertise in the relevant field. Whether you are a beginner or a professional, Email Marketing Training course with e-learning line will help you to build a strong IT platform by providing

Online Sessions: E-learning line provides more than 18 hours of online classes or each course with expert instructors from relevant field. You can select a batch as per your convenience and also can reschedule it and continue your class with other running batches. You can also get the recorded sessions later through our Learning Management System.

Lab practices of real life projects: Along with online classes, e-learning line offers you 35+ hours of lab practices that bring the opportunity to gather hands-on experience in real life projects related to pay per Click Advertising training. Each and every student will get an opportunity to handle such projects after completion of the online sessions.

Expert instructors: More than 10 instructors are here for the instructor led online courses on Pay per Click Advertising. These experts come and join our hands from across the planet to enhance your knowledge and skill on the related training courses.

Lifelong access to your study materials: Through LMS, you can access your study material throughout your life. Whenever you want to take a look at the sessions or study materials or your projects, you can smoothly access them through LMS.

24x7 support desk: E-learning line has 24/7 help desk for the candidates. You can drop your queries at any time at our support desk and our customer service executives will be there to help you with your issues.

A registered certificate: After completing each course you will get a chance to receive a certificate from e-learning line. We have a team of expert leaders who will review your practical projects on Pay per Click Advertising Training and once submitted successfully, you will earn a skill certificate from us.

Guidance to resume preparation: E-learning line also provides you thorough guidance in preparing your resume and lends a hand to post job applications further. Students who are beginners and unaware of corporate world, will also be guided by our faculties to update their resume.

Apart from these mentioned features there are other features like focus oriented course and real life projects and workshops are there with the course to lend a hand to the students for understanding the real life scenario.

CURRICULUM

The following Course curriculums are needed to be finished before getting the certificate for Email Marketing:

Assignment 1:  Email Marketing Foundations: Introduction to Email

1. Overview
2. Introduction
3. Do you know email?
4. Email’s transformation
5. How to earn money?
6. Challenges

Assignment 2:  Email Marketing Foundations: Basic Terminology

 Assignment 3: Spam

1. Overview
2. Introduction
3. The origins of Spam
4. The how’s and why’s of Spam
5. Laws
6. Filters

Assignment 4: The Mailing List

1. Overview
2. Introduction
3. The list
4. Creation of your list
5. Leased Lists
6. Purchased Lists
7. Scrubbing of list

Assignment 5: Elements of an email

1. Overview
2. Introduction
3. Preview
4. Address or "From:" Line
5. Blink Test & Subject Line
6. Pre-header
7. Media
8. Links
9. Email and Web Clients

Assignment 6: Search Campaign Creation:

1. Creating your First Search Campaign
2. Settings for Campaigns
3. Types of Location Targeting
4. Strategy for Bidding (CPC)
5. Types of Bidding Strategy
6. Manual
7. Auto
8. Advanced Level Bidding and their Strategies
9. CPC and its enhancement
10. CPA
11. Flexible Bid Strategy
12. Bid Strategies and their Advantages and Disadvantages
13. Types of Ad-Extensions
14. Add Ad-extensions in Campaign
15. Ad Groups Creation using tool
16. Keywords
17. Search campaigns and its Types including Standard and Dynamic Search with All features and Product Listing Google Merchant Centre.
18. Keywords
19. Addition of  Keywords in the AdGroup
20. Keyword Planner Tool
21. Different types of Keywords-Boards
22. Keywords and their Advantages and Disadvantages
23. Ads Creation
24. Ad metrics
25. Destination URL
26. Write an Ad Copy
27. Examples of Ads
28. Display URL

Assignment 7: Performance Tracking /Conversion

1.  Means to set up Conversion Tracking
2. Track Code in website
3. Verifying Conversion statistics
4. Understanding the usage of Conversion Tracking

Assignment 8 : Automation

1. How it works
2. Personalization
3. Examples
4. Opportunities

Assignment 9: Case Study

Assignment 10: Quiz and Test

Assignment 11: Projects

Email Marketing Certification course will yield a globally approved certificate for all the course attendees from e-learning line. To get the certificate candidates must complete the required quiz sessions and projects allotted to each candidate at the end of the classroom session.

After submitting the projects on email campaign, candidates need to wait for the review results. once it is approved, candidates will immediately be rewarded by the Email Marketing Certificates along with a performance based grades.