In SEO (Search Engine Optimization) Course Training, e-learning line will train you on various tools and topics of Search Engine Optimization and how we can increase the organic search ranking of a website/webpage. 

What is meant by SEO (Search Engine Optimization)?

Search engine optimization is the processes of improving the quality of web traffic to a website by using some SEO techniques that help a website achieve a higher ranking with most of the major search engines when some keywords and phrases are put in the search field.

About the course:

The Search Engine Optimization course is designed to give in-depth knowledge and understanding of the various facets of Search Engine Optimization. When course end, you will be able to:

• Master the tools and techniques of SEO to qualify as a SEO specialist.
• Promote the ranking of your website by implementing the best practices.
• Achieve impressive results through marketing by applying SEO strategies.

Objective of the course:

E-learning line offers this Search Engine Optimization course to gather hands-on experience and knowledge on the topics such as

1. To know in-depth understanding of Search Engine Optimization through various channels
2. On-page optimization
3. Off-page optimization
4. Page ranking and Link building tactics
5. SEO algorithms and SEO tools

An individual will be able to know about all these things after completion of this course.

Key Features

E-learning line helps in achieving the expertise in the relevant field. Whether you are a beginner or a professional, Pay per Click Advertising training course with e-learning line will help you to build a strong IT platform by providing

Online Sessions: E-learning line provides more than 18 hours of online classes or each course with expert instructors from relevant field. You can select a batch as per your convenience and also can reschedule it and continue your class with other running batches. You can also get the recorded sessions later through our Learning Management System.

Lab practices of real life projects: Along with online classes, e-learning line offers you 35+ hours of lab practices that bring the opportunity to gather hands-on experience in real life projects related to pay per Click Advertising training. Each and every student will get an opportunity to handle such projects after completion of the online sessions.

Expert instructors: More than 10 instructors are here for the instructor led online courses on Pay per Click Advertising. These experts come and join our hands from across the planet to enhance your knowledge and skill on the related training courses.

Lifelong access to your study materials: Through LMS, you can access your study material throughout your life. Whenever you want to take a look at the sessions or study materials or your projects, you can smoothly access them through LMS.

24x7 support desk: E-learning line has 24/7 help desk for the candidates. You can drop your queries at any time at our support desk and our customer service executives will be there to help you with your issues.

A registered certificate: After completing each course you will get a chance to receive a certificate from e-learning line. We have a team of expert leaders who will review your practical projects on Pay per Click Advertising Training and once submitted successfully, you will earn a skill certificate from us.

Guidance to resume preparation: E-learning line also provides you thorough guidance in preparing your resume and lends a hand to post job applications further. Students who are beginners and unaware of corporate world, will also be guided by our faculties to update their resume.

Apart from these mentioned features there are other features like focus oriented course and real life projects and workshops are there with the course to lend a hand to the students for understanding the real life scenario.

Eligibility:

To attend the Search Engine Optimization Training course one must have following eligibility criteria to attend the course:

1. Basic knowledge of Internet and
2. Basic knowledge of Search Engine and techniques and
3. Minimum graduate from recognized university with IT major or

Search Engine Optimization Course is designed to acquire hands-on experience in Search Engine Optimization tools and techniques, so generally the course can be taken by any professionals from IT sector or any student who is willing to start up her/his career in Search Engine Optimization world.

CURRICULUM

The following Course curriculums are needed to be finished before getting the certificate for Search Engine Optimization Course:

Assignment 1: – Search Engine Basics

1. What is Search, Search Engine and SEO?
2. Different Search Engines and their working
3. Evolution of Search Engines
4. Why use SEO for your Business?
5. What is SERPs?
6. Categorization of SERPs
7. Indexing, Crawling and Ranking 

Assignment 2: – SEO Audit 

1. What is an Audit Reasons?
2. Benefits of performing SEO Audit
3. Different Search Engine Commands
4. Broken Links checking
5. Domain Information and Domain canonicalization
6. SEO Friendly URL
7. Custom 404 Page structure 

Assignment 3: – On-Page Optimization

1. What is OPO (On-Page Optimization)?
2. Benefits and use of On Page SEO
3. URL Mapping and Keyword Analysis
4. Title Tag, Meta Tag Description, Meta and Focus Keyword
5. Alt and Header Tags
6. Anchor Text
7. Internal Links Creation
8. Search Engine Friendly URL creation
9. Broken Links removing 

Assignment 4: – On Page Optimization Using WordPress

1. What is Yoast?
2. WordPress SEO installation by Yoast tool
3. Webpage Optimization and Individual Blog Post through Yoast
4. Title Tag, Meta Tag Description, Meta and Focus Keyword
5. Alt and Header Tags
6. Anchor Text
7. Internal Links Creation
8. Search Engine Friendly URL creation
9. Broken Links removing 

Assignment 5: – Google Webmaster and Google Analytics

1. What is Web Analytics?
2. How Google Analytics works?
3. Why Google Analytics is needed for SEO?
4. Google Analytics configuration
5. Google Analytics plugin configuration inside WordPress
6. Real-time Analytics checking
7. Users flow, Acquisition, Channels and All Traffic
8. Traffic achieved through organic search
9. In-Page Analytics 

Assignment 6: – SEO Profiler, Web CEO and Other SEO Tools

1. Ahrefs Backlink Checker Tool
2. Google Commands: allinurl, allintitle etc.
3. Web CEO (Ranking and Reporting)
4. Domain Tools
5. Archive Tools
6. Screaming frog Audit Tool
7. Copyscape (Duplicate Content Checking Tool)
8. Filling DMCA (Digital Millennium Copyright Act)
9. SEO Profiler (Audit Tool) 

Assignment 7: – Off Page Optimization

1. Concept and working of Off Page Optimization
2. Link Building / Off Page submissions benefits
3. Directory Submission
4. Concepts of Social Bookmarking and Article Submission
5. Guest Blogging and Google Map Listing
6. Press Release Submission
7. Social Media Links
8. Blog Creation and Customization 

Assignment 8: – Black Hat SEO Techniques to Avoid 

1. Doorway Pages and Hidden Text
2. Google Bombing/Link Wheel
3. Automated Submissions
4. Duplicate Sites
5. Keyword Stuffing
6. Paid Links and Link Farming
7. Article Spinning 

Assignment 9: – Online Reputation Management

1. What is Online Reputation Management?
2. Relationship between ORM and SEO
3. Listening Tools
4. Google Alerts
5. Social Mention
6. logic to rectify negative reviews 

Assignment 10: – Google Updates and Algorithms

1. What is Algorithm?
2. Why Google updates Algorithms?
3. Google Hummingbird, Google Penguin and Google Panda
4. Google Mobile Friendly Update
5. Google Top Heavy Update
6. Google Pirate Update, Google EMD Update and Google Pigeon Update

These are the modules or classroom sessions that one has to complete to get the Search Engine Optimization certification training. 

After completion of the classroom sessions, candidates will have to work on practical applications of the course. They will get a set of questions that must be solved by the students. After solving these questions, candidates also need to finish a SEO related real time project and submit it within a given period of time.

Once the project is submitted and reviewed by the industry’s best practitioners, candidates are eligible to receive a globally approved certificate coupled with grades based on their performance