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Gone are the days when the ubiquitous marketing department ponder over fate and tea to explain points of reference related to sales and then decide to have a discussion with the manufacturing or sales, which ideally would be another department. The era of working from silos is long gone and with the advent of the smart phone, Digital Marketing is today the precursor to success.

In this article, we would take a quick glimpse on what is driving Digital Marketing north in 2016. 

1. Let us start with the obvious. Mobility is now a necessity and with IOT (Internet of Things) slowly becoming the next big thing, the venerable desktop is now a relic of the past. That I am writing this article from a desktop is probably ironic too, but with a billion plus sets of smart phones shipped in 2015, the writing is on the wall. Moreover, Google had recently released the megalomaniacal “Mobilegeddon”, a ranking algorithm, which will knock out sites which do not have a mobile presence. In fact, simply having a mobile optimized site is enough to create waves. That is what Google thinks and probably so do we.
2. The wearable: I did mention IOT and it being the next big thing. The wave is actually being driven by the wearable. Your watch, fitness wrist band, probably shirt and even your shoe are the ones guiding you. In the future they will. All of them will be connected to each other, either by Wi-Fi or NFC, collecting your data and keeping you informed about your next meal or doctor check up. These devices will lead the era of digital marketing by enhancing customer engagement and comfort.
3. With competition, will rise demand. With demand, as economics suggests, will prices too will rise. Online advertisements, currently trying to break even, are expected to become costlier. Some companies may be forced off the field due to this, but most will accommodate this change and make hay while sun shines.
4. You Tube, that revolutionary viral video maker and propagator, expects a massive rise in videos, as more companies resort to visual advertisement. With that in video advertisement too will rise. With videos garnering more eyeballs and with a larger probability of brand recall, audio visual digital marketing will become the norm.
5. Google is revising its app indexing and doing it more aggressively now. It knows that the future lies in apps. It is more intuitive, less clumsy to handle and generally convenient for users to handle. With app ranking in place, expect a tsunami of app development and a mad rush to fill the respective online play stores. Digital marketing will become nuanced and developers and promoters of apps will need to innovate to drive the existence of their creations. In an app-centric universe, digital marketing will suddenly become the cornerstone of success. With a fast changing landscape, 2016 seems to be a pretty interesting year, with or without my desktop.

Risk Analyst Should know:

Before we start talking about the risk management strategy ,it is important for business analyst to be aware of these risks like

1. Skills and expertize-It is a risk of not getting the resources with the required expertise for project.
2. Quality is a risk and can be very dangerous if the product does not meet the quality measures.
3. Technological issues can be very risky for any project.
4. Project termination or closure due to any xyz reason can become a risk for the operation team.
5. Security is considered a very big risk at this point of time where we are dealing in the era of electronic data. Vulnerability to an attack result in danger or loss.

Risk Management Strategy:

If there is a risk then it is crucial to have the plan for managing that risk.

As art of your plan you can consider:

1. Avoiding the risk by putting preventive actions in place. To do that you may want to explore alternative options to achieve your goal.
2. Transfer the risk responsibility to the more appropriate party for dealing with the risk .
3. Accepting the risk. By doing this you have to put together the plan to handle the risk by any ways.
4. Mitigate the risk. You can only do this when you can plan for the action which may reduce the impact of the risk. You can have a plan which is proactive or may be retro-active.

In this recent competitive age mobile is becoming indispensable for us. Starting from in-house to public applications the use of the devices becomes more prevalent. So building a career all around the Android training, programming applications is a wise decision. After completing the course you will gain a clear idea of basic Android training for programming applications.
After accomplishing the course the candidate can learn how to

1. Implement a development method to build Android application from the very ground up levels.
2. Aim design and test UIs with Interface Builder and the Simulator.
3. Integrating creative applications using the SQLite database.
4. Create a multifunctional user interface through the help of navigation controllers and tab bars.
5. Incorporate autorotation, images as well as animations to your Android Development programs.
6. You will get a Hands-On Experience on Building Android applications with the classroom training.
7. You can update and retrieve data via web services.
8. Finally, you can able to get a good job through beating the toughest of technical rounds of the Interview processes.
9. It creates User Interfaces
10. Helps in enhancing the User Experience
11. It also enable the user Exchanging Data over the Internet

In this recent competitive age mobile is becoming indispensable for us. Starting from in-house to public applications the use of the devices becomes more prevalent. So building a career all around the Android training, programming applications is a wise decision. After completing the course you will gain a clear idea of basic Android training for programming applications.
After accomplishing the course the candidate can learn how to

1. Implement a development method to build Android application from the very ground up levels.
2. Aim design and test UIs with Interface Builder and the Simulator.
3. Integrating creative applications using the SQLite database.
4. Create a multifunctional user interface through the help of navigation controllers and tab bars.
5. Incorporate autorotation, images as well as animations to your Android Development programs.
6. You will get a Hands-On Experience on Building Android applications with the classroom training.
7. You can update and retrieve data via web services.
8. Finally, you can able to get a good job through beating the toughest of technical rounds of the Interview processes.
9. It creates User Interfaces
10. Helps in enhancing the User Experience
11. It also enable the user Exchanging Data over the Internet

Now, what is program? A program is a group of related projects managed in a coordinated way to obtain benefits and control which is not available from managing them individually. Programs are grouped within a portfolio and are comprised of sub-programs, projects, or other work that are managed in a coordinated fashion in support of the portfolio. But why you need program management? Answer would be to decreased risk and economies of Scale. But, what is Portfolio? Portfolio managers help their organizations make wise investment decisions and by helping to select and analyze projects from a strategic perspective. The Projects or programs in the portfolio may not necessarily be interdependent or directly related. Portfolio refers to a collection of projects, programs, sub-portfolios and operations managed as a group to achieve strategic objective.

Let’s continue to our discussion. It’s a important concept to understand the areas of Project, Program & Portfolio management.
About scope: Project has defined objectives. Scope is progressively elaborated. Programs have larger scope and provide more significant benefits and portfolio has business scope that changes with strategic goals of organization.

For changes, Project Managers expect change and implement processes to keep the changes managed whereas Program Manager must expect change from both inside and outside the program. Portfolio managers continually monitor changes in the broad environment.
In case of planning, Project Managers progressively elaborate high level information into detailed plans throughout the project life cycle. Program Managers develop the overall program plan and create high-level plans to guide detailed planning at the component level. Portfolio Managers create and maintain necessary processes & communication relative to the aggregate portfolio.

For Management point of view, Project Managers manage team to meet the project objectives but Program Managers manage the program staff and the project managers; they provide vision and overall leadership. Portfolio managers may manage portfolio management staff.
Project success is measured by product and project quality, timeliness, cost effectiveness and degree of customer satisfaction. Program success is measured by degree to which program satisfies the needs and benefits for which it was undertaken. Portfolio success is measured in terms of aggregate performance of portfolio components.

Not finished yet! There are some differences in monitoring projects, programs and portfolio. Project works for Monitoring and Controlling of producing the project’s products, services or results. Whereas Program Managers monitor progress of program components to ensure overall goals, schedules, budget and benefits of the program will be met. Portfolio Managers monitor aggregate performance and value indicators.

For any project, effective communication and proper management is likely to be the pulse to the heartbeat. However, it doesn't simply just happen. Efforts should be made to achieve the level of permeation. Not just the leadership quality is enough; it should be successfully backed through communication skills and inter-personal relationship in both in terms of strategic capability and personal ability. Thus the responsibility of an effective communication system rests with management at every level across the arrangement. Thus communication skills define your personal propensity which can enhance your leadership competency models. Gradually the skills becoming the core component for developing leadership control in Project management.

 Interpersonal skills are measures of how adept a person is at interacting with others. Active listening is also an interpersonal skill. Good interpersonal skill can help a lot in strengthening the social skills as well as reinforcement of the professional relationships. The interpersonal relationship can further contribute more towards  maintaining rewarding long-term relationships. A successful interpersonal relationship is a combination of trust, acceptance and support. It gives us a more relaxed, honest and confident environment to work with. And apart from that, it often take us out to our most comfort zone to grow while gives us new challenges to become more powerful and stronger than we were ever before. Healthy and well maintained relationships however encourage and support us to fight with many adverse situations and conquered all the difficult challenges.

The leaders should necessarily understand all the components of an effective system of communication and should find out the proper ways to apply them efficiently. Effective communication helps us better understand a person as well as situation which can help us in resolving differences, structure creative ideas, build trust and respect, as well as to create a healthy work environment. Regrettably, it has been observed that major communication efforts only focus on the delivery of a message, while fails the imperative planning and significant management of the process.

There are some well-built positive interpersonal relationships which are quite significant for the achievement of the business success. The process of Interpersonal Communication is irreversible in nature. So often it happens that, you wish you hadn’t said something, you apologise for something you said and for which you later regret. But the thing is that one cannot alter or take the word of mouth back.

Thus to conclude it can be said that as a communication infrastructure builder, a leader must consider a lot of issues like the organisational culture, identification of various changes which can impact the project management.

The DBMS has a number of advantages as compared to ordinary computer file processing approach. The database administrator (as we say DBA) or users must keep in mind these benefits or capabilities during designing databases, coordinating and monitoring the DBMS.

In traditional computer file processing like spread sheets, each application program has its own files or it is just a single file. In this case, the duplicated copies of the same data are created at many places. In DBMS, all related data of an organization is integrated into a single database. The data is recorded at only one place in the database and it is not duplicated. For an example human resource division may have a list of employees and finance division ay have separate list of employees. But we can maintain single data base with all employee details shared between human resource and finance divisions. Hence DBMS helps to control data redundancy. But In DBMS, the data redundancy can be controlled or reduced but is not removed completely. Sometimes, it is necessary to create duplicate copies of the same data items in order to relate tables with each other.

By controlling the data redundancy, the data consistency is obtained. If a data item appears only once, any update to its value has to be performed only once and the updated value (new value of item) is immediately available to all users. If new employee joins your company you don’t need to update finance department files as well as Account department files

In DBMS, data can be shared by authorized users of the organization. The DB Administrator manages the data and gives rights to users or application programs to access the data. Many users can be authorized to access the same set of information simultaneously. The remote users can also share same data. Hence, the data of same database can be shared between different application programs. So you may share same employee database between payroll system as well as human resource management system.

In DBMS, data in database is stored in tables. A single database contains multiple tables and relationships can be created between tables or associated data entities. This makes easy to retrieve and update data. In employee database may store related family information of the employees. Hence that data can be used to define insurance schemes as well.

Integrity constraints or consistency rules can be applied to database so that the correct data can be entered into database. The constraints may be applied to data item within a single record or they may be applied to relationships between records. For an example age of employee cannot be less than 17 years or each employee must have a id number.

Data security is the protection of the database from unauthorized users. Only the authorized persons are allowed to access the database. Some of the users may be allowed to access only a part of database i.e., the data that is related to them or related to their department. Mostly, the DBA or head of a department can access all the data in the database. Some users may be permitted only to retrieve data, whereas others are allowed to retrieve as well as to update data. The database access is controlled by the DBA. He creates the accounts of users and gives rights to access the database.

A operation or transaction in commercial databases is referred to as atomic unit of work. For example, when you purchase something from a point of sale (POS) terminal, a number of tasks are performed such as;

• Company stock is updated.
• Amount is added in company’s account.
• Sales person’s commission increases etc.

All these tasks collectively are called an atomic unit of work or transaction. These tasks must be completed in all; otherwise partially completed tasks are rolled back. Thus through DBMS, it is ensured that only consistent data exists within the database.

In a computer file-based system, if two users are allowed to access data simultaneously, it is possible that they will interfere with each other. For example, if both users attempt to perform update operation on the same record, then one may overwrite the values recorded by the other. Most DBMSs have sub-systems to control the concurrency so that transactions are always recorded with accuracy. For an example two cahiers can issue same item at same time while updating the stock consistently.

In a computer file-based system, the user creates the backup of data regularly to protect the valuable data from damaging due to failures to the computer system or application program. It is a time consuming method, if volume of data is large. Most of the DBMSs provide the ‘backup and recovery’ sub-systems that automatically create the backup of data and restore data if required.

Why take training for The big Data ‘Hadoop’?

The advancement in the field of information technology and the continuous growth are driving demand for professionals with big data skills. Now all enterprises, whether big or small are curious to adopt Hadoop and related technologies to manage their big data. The recruiters, analysts and IT managers are openly pointing to this skill availability as a challenge for the recent days and declaring healthy premiums for the person of right skill.

So why does someone take a Hadoop training?

Taking a training or a course in Hadoop will give you the professional attention which will enable you to master the concepts and will enable you to take the challenging examination to clear the Hadoop certification. The training on how to take the Hadoop examination is a lot of value packed into a single course. Anyone can start learning Hadoop, how to become a certified Hadoop developer or how to clear the certification exam of Cloudera?

The answer lies in taking the training to understand the concepts of Hadoop, how to set up Hadoop and mapreduce programming to a level that a person with no knowledge of Hadoop can clear Cloudera certification.

This course enables you to know the rule of the game as things in IT keeps on changing everyday. So to understand this complex technology professional help is needed, which can be attained by doing the course. This course will push you in the right direction and help in learning and becoming a certified Hadoop developer.

The return on investment for this course is huge as the knowledge, certification and higher pay-scales would remain forever. So everyone would need to have the professional attention which will help in great deal in clearing Hadoop certification.

You can get a very clear picture for the demand for Hadoop in the IT job market through the following instance. Recently a couple of big organizations like EBay, JP Morgan Chase, etc. are involved in recruiting professionals for big data Hadoop. In a conference, the vice president of EBay, Mr. Hugh Williams announced their requirement for recruiting Hadoop professionals and suddenly just after a while in the same conference the managing director at JP Morgan Chase, Mr. Larry Feinsmith, in order to pull the crowd towards them offered a 10% increased pay to the Hadoop experts. So this can make you very clear that how the demand for the courses is going on in the IT segment.

With the help of the big data, Hadoop, the enterprise is very much comfortable in storing and managing its huge data volume in a more organized and controlled manner. This also can help them with storing structured as well as unstructured data in a very cost effective manner in order to manage their latest relational database management systems. Most growing enterprises are now very keenly tapping the technology with an intention to store, analyze, manage and retrieve their large data to achieve better insights about the scope of their business and their customers. Thus the growing implementation of Hadoop in the field is driving demand for people with advanced analytic skills.

Therefore the skills required to perform the role need a professional training task in traditional relational database to work with a large data warehouse environments. So people having good skill in the programming language JAVA and C++ can get a very nice opening as the entire industry begins deploying Hadoop. Thus, it is highly suggestible for the novices in the field to take a career course for Hadoop in eLearningLine in order to get into the Hadoop job market. We the eLearningLine have a good deal of contacts in the IT recruitment market who can recognize your skill and give you a break to prove your talent.