Pay Per Click Advertising

Pay per Click Advertising also called cost per click, is said to be a model also known as internet advert model used to direct traffic to various websites, where the advertisers pay website owners or publisher when the published ad is clicked. It is defined simply as “the money spent to get an ad clicked.” E-learning line will demonstrate a much bigger picture of the concept of Pay per Click (PPC). The PPC course is designed to give in-depth knowledge and understanding of the various facets of cost per click advertising.

About the course:

In Pay per Click Advertising Course Training, e-learning line will train you on various strategies and aspects of Pay per Click Advertising and how to use PPC advertising to achieve your paid marketing objectives. 

What is meant by PPC (Pay per Click) Advertising?

Pay per Click Advertising also called cost per click, is said to be a model also known as internet advert model used to direct traffic to various websites, where the advertisers pay website owners or publisher when the published ad is clicked. It is defined simply as “the money spent to get an ad clicked.”

E-learning line will demonstrate a much bigger picture of the concept of Pay per Click (PPC).

The PPC course is designed to give in-depth knowledge and understanding of the various facets of cost per click advertising. When the course will be over, you will be able to:

  1. Master in the techniques of PPC to qualify as a PPC advertising specialist.
  2. Achieve impressive results through Advertising by applying PPC strategies.

Objective of the course:

E-learning line offers this Pay per Click Advertising course to gather hands-on experience and knowledge on the topics such as

  1. Frame and Implement paid marketing campaigns towards achieving marketing goals.
  2. Focus on advertising to increase brand name awareness or increase adaptations for the brand.

An individual will be able to know about all these things after completion of this course. 

Key Features

E-learning line helps in achieving the expertise in the relevant field. Whether you are a beginner or a professional, Pay per Click Advertising training course with e-learning line will help you to build a strong IT platform by providing

Online Sessions: E-learning line provides more than 18 hours of online classes or each course with expert instructors from relevant field. You can select a batch as per your convenience and also can reschedule it and continue your class with other running batches. You can also get the recorded sessions later through our Learning Management System.

Lab practices of real life projects: Along with online classes, e-learning line offers you 35+ hours of lab practices that bring the opportunity to gather hands-on experience in real life projects related to pay per Click Advertising training. Each and every student will get an opportunity to handle such projects after completion of the online sessions.

Expert instructors: More than 10 instructors are here for the instructor led online courses on Pay per Click Advertising. These experts come and join our hands from across the planet to enhance your knowledge and skill on the related training courses.

Lifelong access to your study materials: Through LMS, you can access your study material throughout your life. Whenever you want to take a look at the sessions or study materials or your projects, you can smoothly access them through LMS.

24x7 support desk: E-learning line has 24/7 help desk for the candidates. You can drop your queries at any time at our support desk and our customer service executives will be there to help you with your issues.

A registered certificate: After completing each course you will get a chance to receive a certificate from e-learning line. We have a team of expert leaders who will review your practical projects on Pay per Click Advertising Training and once submitted successfully, you will earn a skill certificate from us.

Guidance to resume preparation: E-learning line also provides you thorough guidance in preparing your resume and lends a hand to post job applications further. Students who are beginners and unaware of corporate world, will also be guided by our faculties to update their resume.

Apart from these mentioned features there are other features like focus oriented course and real life projects and workshops are there with the course to lend a hand to the students for understanding the real life scenario.

Eligibility:

To attend the Pay per Click Advertising Training course one must have following eligibility criteria to attend the course:

  1. Basic knowledge of Internet and
  2. Basic knowledge of Search Engine and techniques and
  3. Minimum graduate from recognized university with IT major

Pay per Click Advertising Course is designed to acquire hands-on experience in Pay per Click Advertising tools and techniques, so generally the course can be taken by any professionals from IT sector or any student who is willing to start up her/his career in Pay per Click Advertising world.

The following Course curriculums are needed to be finished before getting the certificate for Search Engine Optimization Course:

 Assignment 1: – An introduction to Pay Per Click
  1. Overview of search marketing (basics)
  2. How it works: Pay Per Click Advertising
  3. The evolving search engine landscape
 Assignment 2: – Keyword research
  1. Keyphrase overview: role in search engine marketing
  2. Keyphrase development: introduction and adding sophisticated elements
  3. Keyphrase development: other features
 Assignment 3: – AdWords
  1. Paid search
  2. Basic campaign targeting
  3. Account structure
  4. Leveraging relevance
 Assignment 4: – Advanced PPC marketing
  1. Enhanced branding techniques
  2. Best practices: ads
  3. Keywords and ads
  4. Paid Search: bidding and budgeting
 Assignment 5: – Retargeting
  1. Retargeting: Search and basics
  2. Types of effective Retargeting: 7 types
 Assignment 6: – Setting objectives:
  1. Setting search marketing objectives
  2. Selecting metrics
  3. Creating meaningful reports
 Assignment 7: Projects and Workshop

 These are the modules or classroom sessions that one has to complete to get the Pay per Click Advertising certification training. 

How do you distinguish between Organic SEO and Pay per Click?
Pay per Click positions are paid ads located on either of any places such as the right, bottom or side of a Search Engine Results Page; whereas, Organic positions are natural or non-paid results. The Organic listings gain positions from any Search Engine Optimization techniques including link building and maximized Website contents.
What are the two major pay per click services?
Google AdWords Microsoft AdCenter
What is Remarketing?
It is an advertising method that allows you to reach individuals who have previously visited Website owned by you, by showing them related ads when they’re visiting sites on the Google Display Network. It is also known as retargeting. Retargeting can help develop the ROI of PPC campaigns by taking benefit of lost visitors and turning them into buyers.
How do you explain Google Quality Score?
By Google Quality Score we mean the basis for measuring the relevance and quality of your Pay per Click ads, landing page and keywords. Whenever an ad goes into the auction, Google Quality Score is calculated. When Quality Score is calculated various factors within an account are taken into thought, including past click through rate, keyword, ad relevancy and account history, and finally landing page quality. Maximizing your PPC program for relevancy will enhance your Quality Score and definitely achieve a higher ad position at a much lower cost than your competitor.
Is there a minimum amount I have to pay per click?
Microsoft AdCenter = $0.05 Google Minimum Bid = $0.01

After finishing the classroom sessions, candidates are needed to finish a real life project on PPC advertising. Industry’s best practitioner, who will supervise the projects, will review them after submission. Once your project is successfully approved by the experts, you will be rewarded by a globally approved certificate from e-learning line on Pay Per Click Advertising. E-learning line also provides grading on the basis of candidates’ performance during the classroom sessions

Anshul Kumar

Simple and easy, the texts and materials are very simple and easily written. Though I have taken self-training course but I did not face any issues with topics or study contents as they are student-friendly. Also I would like to mention about the demo videos that are easily available on their website.

nishita Kikani

Best educational opportunity, There’s very little that is as thorough and methodical as E-learning line. E-learning line is the best educational opportunity on the market at this time as it gives a proper channel to the candidates to gain hands-on experience on the related field.

sampada Kelkar

The topics in the course are amazing and also the topics that one should have learnt before walk into the digital marketing. I have been in the marketing field for quite a long time and I must admit that this course lends a hand to get a clear picture of the PPC marketing and related issues.

Aaryan Kapur

Awesome course, I learned about some traffic tips. Now it's time for me to apply these methods. Thanks E-learning line for coming up with this awesome course. Especially the practical projects that are huge help.

 

  Self Paced Learning

 149.00

 Contact Us

 848-200-0448
 +91 00000 00000

 Course Features

25+ Hours of Training Program
ELearningLine provides online classes of each course with expert instructors from relevant field. You can select a batch as per your convenience and also can reschedule it and continue your class with other running batches. You can also get the recorded sessions later through our Learning Management System.
Lab practices of real life projects
Do a real-world project for extensive 'hands-on' learning
Access to all self-paced learning
Access to all self-paced learning modules
Downloadable workbooks
Downloadable workbooks
Prepare for the OMCP certification
Prepare for the OMCP certification

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